LAGOS – DELTA Air lines, the major United States carrier, said bringing on board Nigerian movies highlights a commitment to the African continent.
Beginning April, the airline is rolling out Nollywood, as the Nigerian film industry is known, across its in-flight entertainment system, Delta Studio.
The first films to be shown will be Bambitious and A Place Called Happy, with more titles coming later in the year.
The movies will be available on 339 aircraft flying both internationally and on US domestic routes.
“As a global airline, we listen to our international customers to shape our product and services to offer what they want.
“As a global airline, we listen to our international customers to shape our product and services to offer what they want,” said Bobby Bryan, Delta’s Commercial Director – East and West Africa.
“We already offer African menus and the introduction of Nollywood films shows our commitment to this region and offering local customers popular local entertainment,” Brian added.
Nollywood, which dates back to the 19th century but commercialized in 1992, is rated the world’s second largest film industry after India’s Bollywood.
Ayo Makun, producer and lead actor of 30 Days in Atlanta, named in the Guinness World Records 2017 as Nollywood’s highest domestic grossing film, welcomed the move by Delta.
“Our films are already popular in Africa. I’m looking forward to more film fans becoming lifelong Nollywood fans too,” said Makun.
– CAJ News