APA

African Press Association

HUAWEI P20 Pro is awarded – “Best Smartphone of the Year” by the European Image and Sound Association (EISA)

For six consecutive years Huawei’s devices have been recognized for being advanced, innovative and technically superior.

JOHANNESBURG, South Africa –16 August 2018, –/ African Press Association (APA), Huawei Consumer Business Group (CBG) today received an award from the European Image and Sound Association (EISA), a group comprising 55 of the world’s most respected consumer electronics magazines. The HUAWEI P20 Pro was named “EISA Best Smartphone 2018-2019” by the association in recognition of Huawei’s commitment to quality, design and performance, as well as the company’s long track record of introducing stylish, powerful and winning devices. This is the sixth consecutive year that Huawei has been recognized by the EISA.

“For us the most important reward is creating products that let consumers enjoy and experience intelligent and photography through our devices. The HUAWEI P20 Pro provides a wealth of photography features to help capture and share the moments that mean the most to our users,” said Li Changzhu, Vice President of Handset Business for Huawei Consumer Business Group.

EISA selected the HUAWEI P20 Pro as the best smartphone of the year for being “the most advanced, innovative and technically superior smartphone ever,” as well as “the perfect companion for mobile users, and also a trendsetter in the mobile photography field.”[1]

The revolutionary Leica Triple Camera on HUAWEI P20 Pro boasts the highest total pixel count among all smartphone cameras in the market today. In addition, it supports 3x optical zoom and 5x hybrid zoom, plus innovative features including HUAWEI AIS (AI image stabilization).

The sleek design of the HUAWEI P20 Pro features barely-there bezels and all-new gradient colours. The device is enabled with the unprecedented AI-powered chipset that delivers a fast and smooth user experience. The premier camera features allow for a superior low-light photography experience, making it one of the few devices capable of shooting long-exposure photos clearly without a tripod, owing to Huawei’s proprietary AIS technology. In addition, the 4,000mAh battery puts the HUAWEI P20 Pro among the smartphones with the largest battery capacities. Taken together, the HUAWEI P20 Pro represents “a winning combination of great hardware, optics and craftsmanship,” noted EISA.
EISA members include expert media across the full spectrum of consumer electronics from 27 countries, and each member contributes to one or more of EISA’s six Expert Groups namely photography, mobile devices, Hi-Fi, home theatre audio, home theatre display & video, and in-car electronics. Every year, EISA members nominate a list of products that they consider the standout performers in each of these Expert Groups. Nominations are then presented at EISA’s AGM, where members conduct an in-depth deliberation before voting for the winner of each category.

The award will be formally presented to Huawei during IFA at the EISA Awards Ceremony on August 31 in Berlin.
Notes to Editor
The full official EISA award citation is as follows:

“With its dazzling glass finish, impressive 6.1in, 1080x2240px resolution AMOLED screen, 18:9 ratio, dependable 4000mAh battery equipped with Super Charge functionality and – last but not least – amazing triple camera system on its back, co-produced by Leica, the Huawei P20 Pro is the most advanced, innovative and technically superior smartphone ever. The perfect companion for mobile users, it is also a trendsetter in the mobile photography field due to the stunning photos and videos it produces. The core imaging technology includes a primary 40-megapixel F/1.8 colour sensor, combined with two secondary sensors – a black and white 20-megapixel F/1.8 and 8-megapixel ultra-zoom F/2.4 for colour. It’s a winning combination of great hardware, optics and craftsmanship.”

Previously, EISA named HUAWEI P10 “EISA Smartphone Camera 2017-2018,” HUAWEI Watch 2 “EISA Wearable Device 2017-2018” and HUAWEI P9 “European Consumer Smartphone 2016-2017.”

 About Huawei Consumer Business Group (CBG)
Huawei Consumer Business Group (CBG) is one of Huawei’s three business groups, providing a range of products including mobile phones, wearables, tablets and laptops. Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2016.
Year on year growth was reflected in Huawei’s rise as a globally recognized premium brand. In 2017, Huawei was named number 49 on BrandZ’s Top 100 Most Valuable Global Brands, number 88 in Forbes World’s Most Valuable Brands and number 40 on the Brand Finance Global 500 Most Valuable Brands lists. In this year’s Fortune 500 HUAWEI climbed up the list to the 83rd place from the 129th of last year with a revenue of $78.51 billion, making the top global 100 for the first time.
As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts, and has established 16 research centers around the world. Among these facilities is the Huawei Aesthetics Research Center in Paris. Huawei’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where Huawei and Leica are jointly researching technologies to improve mobile device camera and image quality.

Distributed by African Press Association (APA) on behalf of HUAWEI.

FOR MORE MEDIA INFORMATION, PLEASE CONTACT:

Avashnee Moodley
PR and Communications Manager
Huawei Consumer Business Group
E-mail: avashnee.moodley@huawei.com