African Press Association

Avon Justine kicks off cancer awareness month by recognising Dr Lillian Dube’s efforts in raising awareness of breast cancer in South Africa

6 February 2020 – Avon Justine kicked off cancer awareness month by recognising Dr Lillian Dube’s efforts to raise awareness of breast cancer in South Africa. The gesture is the first in a series of events that Avon Justine will be hosting in line with its breast cancer promise which outlines the importance of ensuring that all women in the country know about breast cancer and understand their screening options.

A global breast cancer study by Avon in numerous countries, including South Africa reported that only 2 out of 5 women know the early signs of breast cancer. ‘This indicates that there is still a need for massive education and awareness across the country,” says Bridget Bhengu, Corporate Communications Director at Avon Justine. The company has raised over 23 million towards breast cancer education and awareness since 2001 and is committed to ensuring that no woman is left in the dark about the disease, which is the leading type of cancer affecting women in South Africa.  

“As such we work with a number of strategic non-profit organisations as part of our continued campaign to help increase early detection in our communities as well as support breast cancer patients and survivors,” adds Bhengu.  The organisation works with the Cancer Association of South Africa (CANSA), Wings of Hope, Look Good… Feel Better (LGFB) and Journeysys to this end.

Avon Justine has supported CANSA’s educational outreach programme which runs for three months in three provinces over the last three years. The programme is estimated to have reached more than 50 000 women during this period.  With LGFB, Avon Justine provides products for their nationwide workshops with cancer patients. The programme enables cancer patients to learn about which products are safe to use during treatment and furthermore how to use these products to beautify themselves in a way that reduces the visual effect of their condition.  More than 46 000 women have attended the LGFB workshops. Wings of Hope, a breast cancer support group run by breast cancer survivors, holds public meetings throughout the year to assist patients and their families. Avon Justine has been supporting the organisation’s programme over the last three years. The company has recently started supporting Journeysys which has a broader scope as it seeks to holistically address issues round brand cancer from diagnoses through to post treatment care and lifestyle factors.

In addition to its work with these organisations, Avon Justine also hosts the annual iThemba Walkathon to generate massive awareness of breast cancer. The largest breast cancer walk in over 50 countries in which Avon operates, the event attracts thousands of walkers with Dr Lillian Dube attending more than half of the 15 editions of the event in previous years. 


About Avon

Avon is the biggest direct-selling company in South Africa and has been empowering South African women for over 20 years through by providing high quality value-for-money beauty products, and an opportunity for earning and financial freedom. We release 12 issues of our brochure every year, which is available in printed as well as digital formats. These brochures include our beautiful portfolio of beauty and related products at affordable prices. Avon make up has been recognised as the “coolest make-up brand” in the country for 6th consecutive year! Our Fragrance brands are also South Africa’s favourite, with our Iconic Far Away being part of our local heritage. Visit my.avon.co.za for more information

About Stand4her

stand4her is our plan to improve the lives of 100 million women every year. It is our global response to the barriers still holding women back from reaching their full potential. It aims to improve the world by advancing their earning potential through the power of beauty, and their ability to live a safe and healthy life.

About Direct Selling

Direct selling is the marketing and selling of products directly to customers away from a fixed retail location. Direct selling can be conducted one-on-one, in a group or party format, or online. At Avon, the “direct” part of direct selling also refers to the personal component of this sales channel; it’s about building relationships with people and offering them a high level of service and personal attention.

About My Avon Store

My Avon Store is designed to help make earning easier for independent Representatives and to help them grow their sales. It helps new customers to find Representatives easier and allows them to shop whenever they want. My Avon Store allows the independent Avon Representative to customise their online shop which they can direct customers to.


Katlego Modipane

Snr PR, Internal Communications & Corporate Affairs Specialist

Direct +27 10 205 5102  |  Tie Line: 3487 5102

Mobile +27 66 472 6471


Nontuthuzelo Zulu

Corporate Communcation Coordianator