From MARCUS MUSHONGA in Harare , Zimbabwe
HARARE, (CAJ News) – TELECEL Zimbabwe customers stand a chance to win livestock, electronic equipment, airtime and cash through a point-based competition the mobile operator has announced.
Known as the Bundle Mania Promotion, it will be launched on Thursday for registered subscribers who purchase WhatsApp, Facebook, MegaBoost and Wi-Fi bundles.
It will allow Telecel Go Prepaid, Red Hybrid and Business Hybrid subscribers to earn points when they purchase bundles through the USSD short code *480#.
Subscribers who purchase any of the participating bundles automatically accrue points but have to opt in, in order for their points to be used in the random selection based competition.
Prizes for the competition include cattle, laptops, airtime and cash which can be won during the competition which ends on April 30.
Obert Mandimika Telecel’s Communications and Branding Director, says the promotion was Telecel’s way of giving back to its loyal subscribers while increasing awareness and usage of the bundles.
He says Telecel has noticed an increased interest and usage of bundles for WhatsApp, Facebook, MegaBoost and Wi-Fi.
“We have decided to reward our customers who use these bundles by offering them an opportunity to win daily, weekly, bi-weekly and monthly prizes through the Bundle Mania promotion,” explains Mandimika.
Bundle Mania Promotion points will be accumulated based on the value of the bundle the subscriber purchases. Customers taking part can expect to earn 1 point for every 50 cents worth of bundles while those spending $50
can expect as much as 100 points.
The point based competition gives participants with a greater number of points an increased likelihood to win in the random selection based promotion.
– CAJ News