from RUSSEL ADADEVOH in Accra, Ghana
ACCRA – MTN Ghana has partnered with Econet Media’s Kwese TV to deliver video content to Ghanaian consumers.
The latter is Africa’s newest multi-platform Pay TV network.
Leveraging MTN’s superfast 4G LTE network, subscribers will be able to experience Kwesé TV’s premium entertainment and sports content seamlessly on their mobile devices.
MTN Ghana subscribers will be able to stream Kwesé TV programming including live action from the National Basketball Association, English Premier League, Brazilian soccer and other sports leagues, as well as first-to-market entertainment programming from the likes of Revolt and VICELAND available exclusively on Kwesé TV.
Asher Khan, Chief Marketing Officer, of MTN Ghana, says the partnership will give subscribers the kind of rich and engaging video content they have been looking for on the largest mobile network in Ghana.
“This entertainment service is part of our efforts to deliver bold new digital solutions to our customers,” says Khan.
As a multi-platform media company, Econet Media’s goal is to deliver world-class programming to viewers.
“We are focussed on expanding the reach of our product across the continent and this is the first of a number of such agreements with mobile network operators which will be announced in due course,” says
Chief Executive Officer Joseph Hundah.
– CAJ News