by Ronél Fester, Brand Specialist Fuel at FNB
JOHANNESBURG, South Africa – 4th NOVEMBER 2019, –/ African Press Association (APA) – Given that South Africa currently has a total of 867 electric cars registered, according to the Department of transport, and this figure is likely to increase in the near future, Fuel Retailers can no longer ignore the imminent need to invest in battery electric vehicle (EV) charging infrastructure.
While SA still lags behind in the adoption of electric cars compared to its global counterparts, some progress is being made with major motor manufacturing brands introducing new EV vehicles in the country.
According to the Bloomberg NEF Electric Vehicle Outlook 2019 report, over 2 million electric vehicles were sold in 2018 globally. Expectations are that annual passenger EV sales will rise to 10 million in 2025, 28 million in 2030 and 56 million by 2040. Essentially, the report states that by 2040, 57% of all vehicle sales and over 30% of the global passenger vehicle fleet, will be electric.
It doesn’t take a rocket scientist to conclude that a fraction of these products, coupled with more affordable stock, may find their way to South Africa. The question is – how can the Fuel Service Station sector take advantage of this development?
Currently, there are relatively few EV charging stations across the country which are situated at strategic public locations, select motor dealers, shopping centres, office blocks, urban areas and across major highways.
In relation to this list, only one of the major Fuel Service Station brands operating in South Africa is currently rolling out its first electric vehicle charging stations in its network – it is only a matter of time until the rest of the industry players follow suit.
As prominent motor manufacturers and businesses start making visible progress in their EV charging infrastructure investments, Fuel Service Stations must consider getting on this bandwagon to avoid missing out on additional revenue opportunities in the future.
For a long time, Fuel Service Stations have been amongst the few business sectors that are fortunate enough to be resilient against tough economic conditions, lower consumer disposable income and exchange rate volatility, amongst other economic factors. However, as the world moves towards a transition to a low carbon future and the automotive industry evolves, SA Fuel Service Stations should consider amending their business models to avoid being left behind.
The growth of the electric vehicle market should not be seen as a threat, but an opportunity for Fuel Service Stations to sustain their businesses while diversifying revenue streams.
One of the biggest challenges Fuel Service Stations will face is increased competition with consumers no longer exclusively relying on them to keep their cars on the road. Therefore, investing in EV charging infrastructure becomes imperative for these businesses.
“The immediate benefit is that EV points take up to 30 minutes to completely charge a vehicle, meaning that customers will spend more time at service stations with a potential to spend more money.”
This development is likely to disrupt the current Fuel Retailer model which capitalises on providing quick service and convenient products and services while consumers are re-charging their cars. Strategies will gradually focus on improving the Fuel Service Station ecosystem to include more partners and brands to essentially satisfy various consumer needs and experiences, from socialising, shopping, meetings and so forth.
Coupled with EV infrastructure development, the buildings and designs of Fuel Service Stations may need to be upgraded to include more facilities like bigger rest rooms, Wi-Fi and larger parking spaces to accommodate consumers.
As fuel prices continue to increase coupled with shrinking consumer disposable income, electric vehicles will gradually become more relevant in SA as they typically consume less energy per kilometre and are more affordable in the long-term. In my view – this provides a compelling business case for SA Fuel Service Stations to start investing in EV charging infrastructure.
Distributed by African Press Association (APA) on behalf of FNB
Sam Mashele | Public Relations Consultant | FNB Corporate Affairs
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