from MARIA MACHARIA in Nairobi, Kenya
NAIROBI – EAST Africa’s affordable internet and impressive economic growth make investing in the region’s booming mobile sector plain sailing.
This is according to executives of a South African mobile advertising group that has expanded to the region through opening an office in Kenya.
“These are exciting times,” said Shaun Rosen, Chief Executive Officer of Mobiclicks.
“When a South African mobile marketing leader believes the next step after Johannesburg and Cape Town is Nairobi, that says the African Renaissance is real and the vision of Africa as the Bright Continent can be achieved.”
Based in Kenya’s commercial capital of Nairobi, Allen Kambuni, will serve as the Mobiclicks Regional Lead for East Africa.
“We are thrilled to have Allen on board as he represents our first on-the-ground presence in another African country,” Rosen said.
Kambuni said East Africa’s much-vaunted ICT sector provides enormous opportunities for foreign investors who approach the market in partnership with local talent.
He described East Africa as a multilayered region, not a single homogenous country, and there are complexities involved in successfully navigating the market for mobile advertising products and services.
“That being said, the business conditions are promising indeed and continental mobile marketing leaders would be missing an enormous opportunity by not being here,” Kambuni explained.
While South Africa has an impressive 80 percent smartphone penetration rate, latest figures show that consumer spending in the country declined in the first quarter of 2019. Annual gross domestic product (GDP) growth in the East Africa region is currently at well over 5 percent.
– CAJ News