African Press Association

MTN shares that ‘winning feeling’ with the animals of the Roodepoort SPCA | Media release

JOHANNESBURG, South Africa, 25th NOVEMBER 2019, African Press Association (APA) – MTN shares that ‘winning feeling’ with the animals of the Roodepoort SPCA As part of its 25th birthday and “CakeCrush” celebration, MTN South Africa created dog-friendly cakes to be used as props in creative video content that has been developed for MTN SA’s social media platforms.

The cakes – made using wheat flour, bananas and free-range eggs, with mashed potato icing, coconut sprinkles and dog-friendly food colouring – were then donated to the Roodepoort SPCA.

“The idea was two-fold,” said Jacqui O’Sullivan, Executive for Corporate Affairs at MTN SA. “First and foremost, we wanted to bring a little light into the lives of the rescue dogs at our local SPCA in Roodepoort by offering them something unusual and different from their normal food. Secondly, while we were going to be smashing cakes in celebration of our 25-year milestone, we wanted to avoid food wastage”.

MTN also donated a years’ worth of dog and cat food to the Roodepoort SPCA which amounts to R100 000.

Click here to watch the special handover at the Roodepoort SPCA.

The concept of smashing cakes was used to visually illustrate MTN’s summer CakeCrush game in which customers can win a share of R100 million in prizes. Customers need simply download the new MTNApp and register to play. The MTN CakeCrush campaign ends on 31 January 2020.

Distributed by African Press Association (APA) on behalf of MTN.


Leigh-Ann Chetty, Senior Manager: Public Relations, MTN SA
Cell: 083 209 1310

Mthokozisi Ndlovu, Public Relations Specialist, MTN SA
Cell: 083 209 2683


Launched in 1994, the MTN Group is a leading emerging markets operator with a clear vision to lead the delivery of a bold new digital world to our 240 million customers in 21 countries in Africa and the Middle East. We are inspired by our belief that everyone deserves the benefits of a modern connected life. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code “MTN”. We are pursuing our BRIGHT strategy with a major focus on growth in data, fintech and digital businesses.

Visit us at www.mtn.com or www.mtn.co.za
Follow us on Twitter @MTNza