African Press Association

Toshiba renews focus for South African PC market

JOHANNESBURG, (CAJ News) – TOSHIBA, the Japanese multinational conglomerate, has renewed its strategy in South Africa to concentrate its efforts on government, higher education and wider public sector.

Ronald Ravel, Director B2B (business-to-business) at Toshiba South Africa, says their renewed focus is to grow their presence in South Africa substantially, ensure they are seen as a leading B2B PC business and put themselves in the best possible position to thrive in a competitive

“Our strong in-country partnership play a vital role in ensuring the end-user has access to our product solutions,” adds Ravel.

With over 30 years heritage in the business device market, solving business challenges and driving efficiencies is in Toshiba’s “DNA”, says Ravel.

He says, “We have been present in the South African market for several years providing advanced technological solutions through our PC offerings.”

In line with its strategy for South Africa, Toshiba has adopted a more focused B2B distribution strategy with Mustek Limited, one of the largest
assembler and distributors of personal computers and complementary ICT products in the country.

“We’re honoured to be part of Toshiba’s renewed B2B strategy, a brand that is very well-known and respected in South Africa,” says Kirk Toweel,
Toshiba Product Manager at Mustek Limited.

Founded in Tokyo in 1875, Toshiba is at the heart of a global network of 550 consolidated companies employing 188 000 people worldwide, with annual sales surpassing 5,6 trillion yen (US$50 billion).

– CAJ News